Consolidation Through Acquisition in Health Tech: What You Need to Know
Updated: 19 hours ago
The health tech industry has experienced remarkable growth in recent years, with innovative technologies and digital solutions revolutionizing the way healthcare is delivered. Amidst this rapid expansion, consolidation through acquisition has emerged as a prevalent strategy within the health tech sector. In this blog post, we will explore the concept of consolidation through acquisition, its drivers, impacts, challenges, and potential implications for healthcare providers, patients, and the overall industry. Additionally, we will discuss notable examples, key considerations for companies pursuing acquisition strategies, regulatory considerations, and future trends in health tech consolidation.
What is Consolidation Through Acquisition in the Health Tech Industry?
Consolidation through acquisition refers to the process by which health tech companies merge, acquire, or are acquired by other companies to strengthen their market position, expand their product offerings, and gain a competitive advantage. This strategy enables companies to increase their product offerings, better compete with other businesses in the health tech market, access new technologies or intellectual property, increase market share, and potentially infuse money into acquired companies and products.
Why Consolidation is Prevalent in the Health Tech Sector
The health tech sector is intensely competitive, and in many cases the only option to grow and maintain a strong market position is through mergers and acquisition. Consolidation is prevalent as companies seek to overcome these challenges and capitalize on market opportunities. The consolidation trend enables companies to achieve economies of scale, enhance research and development efforts, and gain access to new clients and customers. Companies targeting the healthcare industry also have to deal with the painfully slow purchase processes, which pushes them to seek additional funding. Sometimes the money comes from VC funds, and other times through acquisition by a larger company.
Main Drivers Behind Consolidation in Health Tech
Several key drivers fuel consolidation in the health tech industry. While the desire for market dominance can be a factor, the need to better compete with larger companies comes into play, too. Health tech companies are also looking for cost efficiencies through economies of scale, access to complementary technologies or expertise, enhanced research and development capabilities, and increased bargaining power with suppliers.
How Consolidation Impacts the Health Tech Landscape
Consolidation can have a significant impact on the health tech landscape by creating dominant players with extensive resources and capabilities, potentially creating barriers to entry for smaller companies. For some startups and smaller businesses, consolidation may be the only opportunity to stay in the market. That said, these merged companies may be able to offer better service through streamlined operations, and new innovations spurred by the integration of diverse expertise and technologies
Benefits of Consolidation for Companies in the Health Tech Sector
Consolidation can offer several benefits for companies in the health tech sector such as increased market share, expanded product portfolios, improved operational efficiencies, enhanced research and development capabilities, access to new markets, and the ability to leverage economies of scale. Consolidation can also provide companies with the financial resources necessary to invest in advanced technologies and new products, and strengthen their brand presence.
Challenges and Risks with Consolidation in Health Tech
Despite its advantages, consolidation in the health tech sector also presents challenges and risks. Integrating resources such as databases and communication systems, cultural differences between merging organizations, the loss of equity for marginalized employees, regulatory hurdles, and the potential for disruptions in customer relationships are common challenges. In some cases, consolidation can lead to concerns over potential monopolistic tendencies, reduced competition, and limited choices for healthcare providers and patients.
Consolidation’s Impact on Healthcare Providers and Patients
Consolidation through acquisition can impact healthcare providers and patients in various ways. On the positive side, consolidation may result in improved care coordination, enhanced interoperability, and increased access to innovative technologies. However, it can also lead to reduced competition, limited provider choices, service disruptions for customers and patients while systems are being merged, and potential price increases for healthcare services or products, which may negatively affect patients and their access to affordable products and services.
Notable Examples of Health Tech Industry Consolidation
Notable examples of consolidation in the health tech industry don’t always come from inside the market. Amazon, for example, purchased healthcare provider One Medical and the cycling fitness company Peloton. The fitness tracker company Fitbit was purchased by Google. The health information tech company Cerner acquired Siemens Health Services, and CVS Health and Aetna merged, as well.
Key Considerations for Health Tech Companies Pursuing Acquisition Strategies
Health tech companies looking to get into the consolidation game — to be acquired, or as a buyer — should carefully evaluate several factors such as strategic fit, cultural alignment, financial feasibility, intellectual property considerations, regulatory compliance, potential compatibilities or incompatibilities, post-merger integration plans, and the impact on existing customer relationships and market competition.
The Impact on Competition in Health Tech Consolidation Through Acquisition
Consolidation through acquisition can have both positive and negative effects on competition in the health tech market. While consolidation may foster innovation through increased resources and capabilities, it can also create barriers to entry for new competitors and limit choices for healthcare providers and patients. In some cases, customers lose out, too. Only two years after Google’s Fitbit acquisition, for example, features customers expect are being disabled, and users are being forced to migrate to Google Pixel accounts.
Health Tech Regulatory and Legal Considerations
Consolidation in health tech is subject to various regulatory and legal considerations. Beyond the antitrust laws and regulations governing mergers and acquisitions to prevent monopolistic behavior and protect competition, healthcare-specific regulations, such as those related to patient data privacy and security, need to be carefully navigated during consolidation processes. For companies that previously haven’t had to deal with health record privacy laws like HIPAA may find themselves forced to change how they manage customer records, or at least silo that data.
The Impact on Innovation and Technological Advancements in Health Tech
In positive situations, consolidation can facilitate collaboration, knowledge sharing, and the integration of diverse expertise, leading to accelerated innovation. That can lead to new or improved products and services that benefit customers. On the other hand, consolidation may discourage competition and deter smaller, innovative startups from entering the market, potentially stifling disruptive advancements. In other cases, products or services may be discontinued.
Consolidation’s Impact on Affordability and Accessibility of Health Tech Solutions
The implications of consolidation for the affordability and accessibility of health tech solutions are nuanced. Consolidation can provide companies with the resources to develop and deliver more affordable and accessible solutions through economies of scale and improved efficiencies. However, consolidation can also limit competition, potentially resulting in higher prices and reduced choices for healthcare providers and patients.
Effectively Navigating the Challenges of Health Tech Consolidation
Navigating the challenges of consolidation requires careful planning, due diligence, and effective post-merger integration strategies. Open communication, cultural alignment, and shared vision are essential for successful consolidations. Companies should also focus on maintaining customer relationships, fostering innovation, and complying with regulatory requirements throughout the consolidation process. Companies looking to be acquired need a solid business plan, a strong management team, and accurate and up-to-date financial records.
Future Trends in Health Tech Consolidation
Looking ahead, there isn’t any indication consolidation in health tech is slowing down. In fact, it will likely continue at a fast pace for the foreseeable future. Tech companies that didn’t start in the health industry will likely continue consolidating to grow in that space. AI has a growing role in many industries, including health tech. That, along with data analytics, will likely play into which businesses are targeted for mergers and acquisition.
Success Through Consolidation
Consolidation through acquisition has become a big part of the health tech industry, driven by a need for market dominance, cost efficiencies, access to complementary technologies, and the ability to adapt to a fast changing market landscape. A well-strategized consolidation can be a win for all the companies involved, and benefit customers, too. Planning ahead — and knowing what to plan for — lays the foundation for a successful consolidation M&A process.